Zuckerberg is the 16 richest person in the world with a net worth of $34 Billion. The template he employed which shot him from an obscure start-up to a global force is quite basic. And I think you should pay very close attention. You would gain a lot.
What do you think Facebook sells? Wait a minute. Before you answer that question, let us do something.
As of the 1st quarter of the year 2015, Facebook had 1.44 BILLION monthly active users. If Facebook was a country, it would be the biggest country in the world! Now, we were taught that a day has 24 hours. Well, in the world of Facebook, a day has16 MILLION cumulative HOURS spent on it. And it is increasing.
What does this mean for Facebook? Leverage.
Facebook says, “We have a pool of 1.44 billion active users of Facebook. They are not paying for using Facebook. But they are giving us their TIME. We are constantly updating our app and making our interface and user-experience more engaging and captivating so that our users can give us MORE of their TIME. This is a great platform to advertise. [Now, this is where it gets interesting] We will sell you the TIME of our users and you will pay us GOOD MONEY for it.”
This is the simple template.
The more active users Facebook gets, the more value it accrues. And the more TIME that these active users spend on Facebook, the more money Zuckerberg makes. What he does is that he takes your TIME [which you may or may not value] and sells it to people, organisations and corporations who pay him money for it.
This isn’t just Facebook. When you spend your TIME on ANY app [BBM, Candy Crush, etc] and you see adverts everywhere, understand that someone, somewhere, is TRADING YOUR TIME for MONEY.
But #WhatIsYourBusiness?
Stay with me. I’m headed somewhere.
[to be continued]
I VALue You!
AKPOVETA, Valentine ‘t
|KinetoLeadership™ Coach
@iam_avt
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